As more and more MMOs’ release, it is evident that World of Warcraft’s success has been an anomaly. Remember when SWTOR was strutted as the next “WoW killer?” But ultimately a large exodus occurred, and layoffs followed. Many have since begun questioning the success of any subscription based MMO to follow. If Bioware is struggling with a subscription model when they have the biggest IP you can attach to an MMO, what hope is there for any other MMO that follows the same model? Essentially, Bioware needs to convert to the Free-to-Play model if they want to increase their profit and player base.